Choose the relevant audience
Pro supports paid customers, repeat customers, customers of a selected product and lapsed customers. Preview the audience and confirm that every recipient also has the appropriate marketing permission.
Pick a useful follow-up
The current follow-ups cover a second purchase, replenishment and win-back. Choose timing that matches the product and the subscriber's expectations.
Stop when the situation changes
The follow-ups include stop-on-purchase behavior. Verify it using synthetic orders on staging, alongside unsubscribe and suppression behavior.
Keep the claim precise
These flows are not an abandoned-cart engine or revenue attribution service. Free already provides an optional checkout consent invitation and welcome coupons; Pro adds the purchase-aware audiences and follow-ups.